Interbrand, the world’s renowned brand consultancy recently conducted a study on the world’s most valuable brands. Ranked at 56, Nissan is among one of the most valuable brands in the world for 2014. In 2013, Nissan acquired 65th rank, but this year it has jumped 9 points to number 56. The improvement in Nissan’s rank is due to the company’s improved financial performance, enhanced product range and leadership position in electric vehicles. Nissan’s estimated value for current year is $7.623 billion, which is slightly more than last year’s estimated value of $6.2 billion. In the month of June, Interbrand listed Nissan as one of the globe’s greenest brands for the current year, hence Nissan was a part of the Best Global Green Brands list. The company acquired fourth spot on the back of LEAF its 100 per cent electric vehicle, pushing Nissan as a global leader in Zero Emissions mobility.
The company is overwhelmed with the current growth; Nissan was first included in the world’s most valuable brand list three years ago back in 2011. From last year, the company has grown 23 per cent in terms of brand value.
“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth," said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy.
Interbrand conducts Best Global Brands study on annual basis the list includes the most valuable brands across the globe. Internrand takes into consideration the ongoing investment and management of the brand as a business asset, study in detail the financial performance, brand’s role in the process of purchase decision and strength of the brand.
The current launches by Nissan that includes roll out of new Qashqai, Murano and Rogue demonstrated brand’s “Innovation and Excitement for Everyone” positioning. Besides these, Nissan’s pioneering stint in electric vehicles and futuristic approach towards mobility such as investment in fuel cell technology and autonomous vehicles were appreciated.
