New Mahindra Xylo ad showcases the reformation in its avatar

Monday 05 March 2012, 12:21 PM by Vikas Yogi

Mahindra & Mahindra Ltd., the renowned name in the manufacturing of utility segment vehicles, is uniquely promoting the SUV, new Mahindra Xylo with the broadcast of a television advertisement unveiling the car’s makeover.

The new TV ad campaign focuses on the shift in the looks and styling of the car from a sober appearance to an upbeat and trendy look with the brand’s promise of 'Time of your Life'. In the promotion, the new Xylo gets its new avatar through its entry in the car wash zone, where the car washes off its previous appearance and is sophisticatedly draped in to a brand new appealing design.

On the launch of the new Xylo TV ad, Mr. Vivek Nayer, Senior Vice President (Marketing – Automotive Division), Mahindra and Mahindra Ltd., said, "The creative idea of using a car wash to depict a makeover reveals the stylish New Xylo in a fun and clutter breaking manner. And as before, the dashing fashion photographer Atul Kasbekar and his tall leggy models add to the cool and trendy quotient. We are sure that the new campaign will motivate many customers to consider the stylish new Xylo in their next car purchase."

The new Xylo is designed to be sleeker, more stylish and fun-loving zipped with innovative features such as new Voice Command Technology enabling control over wipers, headlights, locks, etc with easy voice instructions, providing added value to the intending buyers.

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