Reviews, comments, articles and blogs have poured in since it was announced that Mercedes-Benz E63 AMG was coming to India. After all the hype, the German car maker finally launched the performance based version of the E-Class at the Buddh International Circuit in Greater Noida. Priced at a whopping Rs. 1.29 crore (ex-showroom New Delhi), the E63 AMG is a well equipped luxury car to watch out for. Industry experts believe that Mercedes-Benz is set to generate a tremendous response from customers, who are sure to be stunned by this powerful vehicle.
For a long time now, the brand with three pointed star has been facing a tough time due to the presence of its fellow German car makers Audi and BMW. Similarly, the E63 AMG will face competition from the Audi A8L and the BMW 7 Series in the Indian auto market. The Mercedes-Benz E63 AMG has been brought to India as a Completely Built Unit (CBU), a reason for its incredibly high price. Nevertheless, the package this car offers can be easily matched with its cost.
It is powered by a twin turbo V8 engine that has a capacity of 5.5 litres, which generates around 557 bhp of peak power. The engine powering the E63 AMG is considered to be one of the most efficient in its class. According to company claims, it offers an unmatched combination of performance and low fuel consumption. The high performance V8 engine is mated to a 7-speed gearbox, which transmits power to all wheels. Performance of this vehicle is further boosted by technologies like direct petrol injection, biturbocharging, four valve technology with camshaft adjustment and generator management.
Needless to say, interiors and exteriors of the Mercedes-Benz E63 AMG are also matching the standards of German auto maker. Sporting a classy and sharp appearance, this car has a twin blade radiator grille and a new A-Wing along with new wind splitters and a rear spoiler lip. Advancements included in the E63 AMG include Active Parking Assist, Attention Assist and Collision Prevention Assist.
BMW 7 Series is one of the main competitors of the Mercedes-Benz E63 AMG in the Indian auto market. 7 Series has been offered in four engines, comprising three petrol (740Li, 750Li and 760Li) and one diesel (730Ld). The BMW 7 Series 760Li, the top variant, is powered by a 12-cylinder 4-valve engine that has a displacement of 5972 cc. It is capable of producing an power output of 544 bhp, along with a torque of up to 750 Nm. The BMW 7 Series 760Li reaches 100 kmph from 0 kmph in just 4.6 seconds. Starting from driving dynamics and ending at the technological features, the BMW 7 Series is an excellent powerful car that renders a top class performance.
Another competitor of the Mercedes-Benz E63 AMG is the Audi A8L, which comes in four variants, namely 4.2 FSI Quattro, 3.0 TDI Quattro, 4.2 TDI Quattro and W12 Quattro. The Audi A8L FSI Quattro is fitted with a 4.2 litre engine that churns out a maximum power of around 365 bhp and a torque of up to 445 Nm. This variant has a top speed of 250 kmph and clocks 100 kmph from initial in 5.8 seconds.
Industry experts are of a view that there is no clear winner in battle between these three competitors. However, with the introduction of Mercedes-Benz E63 AMG, things are certainly going to be tough for the other two models, given how well the E63 AMG has done globally.