Mercedes Benz has always been committed towards making the experience of its cars enjoyable and this fact has now been extended to the digital world by the three new apps for handheld devices that it has launched. While the B Class Guide App and SL Bodywork App are directed towards the customers of the company, the Advantages App is meant solely for its sales staff. With these three new apps, the company has gone a step further in enhancing the overall Mercedes Benz experience for the consumers. Each of the three apps is designed to cater to variegated requirements of the patrons while they are on the move.
First is the B Class Guide App that is meant for Android and iPhone users and provides customers an interactive overview and instructions related to the B Class model before it is delivered to them. It renders the apt digital support to the printed user manual given with the car through a host of animations and short films. Buyers can learn about the operations of various features like Collision Prevention Assist using this app. Yet another consumer-oriented product from the stables of Mercedes Benz, this app has a QuickStart menu that allows users to readily access the summary on various topics. They can even access the same using the visual search option that is utilises 3D images to elaborate the features. Available free of cost on Apple App Store and Google Play, this app also has a troubleshooting section that provides a host of useful tips to owners.
The company has extended the theme of unmatched sports performance of the Mercedes Benz SL Roadster to the customers themselves with the new SL Bodywork App. It is available free of charge at www.mercedes-benz.com/sl, Google Play and Apple App Store (for iPhone, iPod Touch and iPad). This unique app will replace the personal trainer in the buyers' lives while they are on-the-go by giving them a customised plan exercise plan to improve their strength, stamina and balance.
Mercedes Benz buyers would only have to provide personal details like age, height, weight, training focus and training level in SL Bodywork App to get their personalised exercise plan. The integrated training history feature of the app will help them to keep a track on their rate of progress. Moreover, badges that can shared on social networking websites will be awarded to them for achievements, similar to those given by national sports bodies. Some of the badges will also allow them to access exclusive video content, thus further extending the unmatched Mercedes Benz experience.
Next in line is the Advantages App, which has been designed specially for the sales force of the German automotive giant. The purpose of this app is to enable them to give the highlighting information about Mercedes Benz products at a single touch while interacting with potential and existing customers. This way, the sales executive can show comprehensive and updated data about the models to them in the showroom or outside it using this app. They can also access the details of all special equipment as well as engine options instantly and conduct product demos to highlight various features, such as design of the luggage compartment, ambient lighting and Collision Prevention Assist.
