Mahindra Plans Big for India

Mahindra Plans Big for India New Mahindra Xylo
author image Rishi
Monday 19 January 2009, 00:00 AM

The Indian car maker, Mahindra and Mahindra, is aiming to reach Rs. 10,000 crore turnover by 2011 along with its two joint ventures. The group is aiming big for the commercials as well as passenger vehicle segment. Mahindra is already leading player in India in the commercial vehicle segment.

"Plans include launching a number of commercial vehicles in the light, medium and heavy segments, including a sub one-tonner by December 2009. These are likely to jack up earnings from the commercial vehicle segment and we are looking at a total revenue figure of Rs 10,000 crore by 2011. During 2007-08 the figure was Rs 8,000 crore," said Mr Pawan Goenka, president (automotive sector) Mahindra & Mahindra.

The company also has successful models like Scorpio and Bolero in the passenger vehicle segment. It has recently launched a new MUV, Mahindra Xylo, in India which aims to re-define the long distance travelling in the country.

The company also has two joint ventures, Mahindra Renault and Mahindra International. Mahindra Renault has launched its passenger vehicle, Mahindra Renault Logan, in India which was quite successful. The model is also being exported by the company as a Renault model in the overseas market. Mahindra International is all set to set its foot in the world’s largest auto market, the United States. It plans to launch Scorpio in the American market shortly.

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