India's leading Sports Utility Vehicle (SUV) manufacturer, Mahindra & Mahindra (M&M), has officially confirmed the name and launch of its new compact SUV, Quanto. The much hyped model from the stables of M&M is planned to hit the Indian shores in September this year, precisely in second half of the month. Quanto is smartly designed under sub-4 meter length on the manufacturing platform of Ingenio, which is shared with the iconic Xylo Multi Utility Vehicle (MUV). With a length less than 4 metres, Quanto will be accepted as the smallest SUV in the Indian product portfolio of Mahindra.
With the name Quanto, which stands for 'Quantum', M&M aspires to convey a feeling of ample space and power assimilated within the company's new offering. Mahindra's move indicates that the new model is bound to feature decent output, comfortable cabin and class-leading performance. It is believed that Quanto will have rugged and tough DNA of SUVs, placing it a step ahead of sedans and hatchbacks.
The auto major has developed Quanto after taking into concern the feedbacks from customers and extensive research at different levels of product development. These steps have helped the company to design the new vehicle as per the emerging market demands, considering the grounds of performance, design and advancements.
Industry experts believes that Quanto will be an all-purpose SUV, which will turn out to be a perfect blend of sleek dimensions of a hatch and raw potential of a SUV with easy manoeuvrability. Owing to its ‘24x7’ framework, it is anticipated that Quanto will be counted among the decent vehicles, available for weekend getaways.
Expressing his views on Quanto, President of Automotive and Farm Equipment Sectors, M&M, Dr Pawan Goenka, quoted, “Customer centric Innovation has always been at the heart of any product development at the Mahindra Group. With the Quanto, Mahindra is aiming to fill a need gap in the Indian automotive market for a versatile and compact SUV. We are confident that with its unique value proposition, the Quanto will carve out a segment for itself in the market. The Quanto will cater to the needs of young urban India which enjoys an active lifestyle. We expect the Quanto to offer an exciting upgrade at a premium to customers who are otherwise looking for premium diesel hatchbacks or entry level diesel sedans.”
