In a bid to step up the responsiveness of the company in terms of customer service, the country’s leading commercial vehicle and SUV manufacturer, Mahindra & Mahindra Ltd. has entered into a Preferred Financier Agreement with Karur Vysya Bank (KVB). The agreement is directed towards providing the intending customers of the automaker with the option of raising vehicle finance through KVB.
The buyers can have access to their financial services at any of the bank’s branches. The automaker and KVB will be highly benefitted with this arrangement owing to their expanding network all over India which currently stands at 250 dealerships and over 450 branches, respectively.
Mr. Arun Malhotra, Senior Vice-President, Sales & Customer Care (Automotive Division) at Mahindra & Mahindra Ltd said, "At Mahindra, we relentlessly look at options to provide the best schemes to our customers and give them the power of choice. This strategic tie-up is surely a step in the same direction."
Even the automaker’s Senior General Manager for Sales in south zone has acknowledged that the efficient teamwork with KVB will result in exponential market expansion for both the parties.
On this tie up, Mr. K Venkataraman, MD & CEO of KVB commented that, "KVB is expanding its operations in commercial and passenger vehicle financing.It has been making niche offerings to its customers and this arrangement with M and M will be one such special initiative."
This agreement was effective upon signing of the Memorandum of Understanding (MoU) by the K V Rao, General Manager, Karur Vysya Bank and Atul Sinha, Sr. GM (Sales – South), Mahindra and Mahindra Ltd.
