India’s leading multi utility and pre-owned car company, Mahindra First Choice Wheels Ltd, is looking forward to register a massive growth of 50 to 55 percent in sales in the eastern region of the country during this fiscal, as per a statement given by a senior official of the firm on Thursday. The sales growth of the firm was at 40 percent in the last financial year.
Speaking to the reporters in Kolkata, Debdut Bagchi, Zonal Manager (East), Mahindra First Choice, said, "In the last financial year we had sold a total of 3,365 pre-owned cars in eastern India. Currently the market is dynamic. This year we are expecting a sales growth of 50 to 55 percent." He added, “This year we are expecting a higher sales growth as the new car sales' are dampened. At our showrooms we showcase multi-brand cars. Currently we sell 9 to 10 brands. So customers have more choice at a particular price range."
At present, Mahindra First Choice accounts for about 10 percent market share of the pre-owned car market in the organized sector. The firm aims to take this figure to 12 percent to 13 percent by the end of 2011-12. The firm had started its operations in India in year 2008. It has over 140 outlets across the country and plans to increase this number to 350 outlets over the period of next three years.
