Isuzu ropes in Jonty Rhodes to make lifestyle pickup mainstream in India

Isuzu ropes in Jonty Rhodes to make lifestyle pickup mainstream in India New Isuzu D Max V Cross
author image Nikhil Puthran
Thursday 16 August 2018, 16:03 PM

In an effort to promote its lifestyle pickup, the Isuzu D-MAX V-Cross in India, the company has partnered with the South African cricketing legend Jonathan Neil Rhodes, popularly called as Jonty Rhodes. Amidst a trend of growing demand for the SUV segment in the country, the company aims to promote its lifestyle pickup with impressive off-road potential.

As revealed to the media, Isuzu is also considering utilizing its state-of-art manufacturing facility in Sri City, Andhra Pradesh for exports. The Isuzu D-MAX V-Cross is currently powered by a 2.5-litre diesel engine mated to a five-speed manual transmission to generate 134bhp of power at 3600rpm and 320Nm of torque at 1800rpm. As stated by the company, the V-Cross is likely to get an automatic variant in the near future.

Pickup vehicles being a lifestyle driven product, its sales have been purely driven by auto enthusiasts. The company’s partnership with the cricketing legend is expected to further encourage potential buyers in a country where cricket is seen more of a religion than a sport. Early this year, the company introduced the updated V-Cross in India which is now offered with features such as LED daytime running lamps and LED tail lamps, electronic stability control (ESC) and a traction control system (TCS). The updated model also gets a six-way electrically adjustable driver seat along with cruise control for added convenience.

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