In terms of popularity backed by robust monthly sales, MPV segment clearly has three strong contenders namely, Toyota Innova the oldest player of the segment, Maruti Ertiga that entered the segment in April 2012 and the recent new entrant Honda Mobilio. September sales figure testify the same according to which Toyota Innova has emerged a leader at 5876 units posting 26.4 per cent growth on year on year basis, closely followed by Maruti Ertiga at 5672 units registering 113 per cent rise on YoY basis. While the new entrant Honda Mobilio garnered 5329 unit sales in second month after its launch which is commendable.
Launched on July 23rd, 2014, Mobilio has received an overwhelming response within 2 months of its launch. At such pace, the MPV will soon be able to outnumber its rivals in MPV segment.
However coming back to Toyota Innova despite such fierce competition around it, Innova continues to be the segment leader. A thoroughly modified facelift version of Innova is also in the making that is likely to be rolled out by 2016. Relatively priced higher than its competition, Innova has managed to survive through the years, on the other hand various other competitively priced vehicles in MPV failed to leave a mark.
Maruti’s path braking Ertiga gave a new dimension to the seven seater utility vehicles offered at a competitive price. Ever since its launch in 2012, the vehicles popularity is intact.
