With the advent of state-of-the-art and modern e-commerce solutions, the auto accessory market has had a tremendous makeshift in its fortunes and outlook. Gone are the days when people went to great lengths for getting custom designed upholstery and auto accessories for their personal cars. At present, the Indian car accessory market has widened its horizons and is using the internet reach like never before.
Expressing his views on the e-Commerce based auto accessory retail market, Navneet Kumar, Managing Director (MD), EasyTradeStore.com, said, "India Car Accessories Market is very promising and challenging both. With new car models introduced every year, an ever rising inventory load has limited the scope of conventional retailing. Conventional retailers generally do not stock even 10% of the inventory available at EasyTradeStore.com. Finally they would arrange it from dubious sources that provide fake, unmatched or duplicates products which results in poor performance of the vehicle. At EasyTradeStore.com, we have all genuine products only which are sourced from either manufacturers or reliable sources."
The Indian auto market witnesses numerous new products every year, which has imposed a tremendous burden on traditional auto accessory retailers in maintaining inventories and storage. Further, the widespread availability of cheap and below par Chinese manufactured automotive spare parts and car accessories, has become another problem. It is hard to differentiate between cheap imitations and Original Equipment Manufactured (OEM) spare parts for an average vehicle owner.
Hence, the arrival of online retail based auto accessory firms, such as Carstudio.com, Carkhana.com, EasyTradeStore.com and Ebay.com amongst many others have made the process much easier. These firms claim to provide OEM spare parts and accessories along with a solid return policy as well. Further, a customer can rest assured with the guarantee that comes along with products. The companies claim their product replacement policy as their USP.
