India to be Global Hub for Yamaha

Tuesday 20 April 2010, 00:00 AM by Payal Pathak

Yamaha India has posted record growth in past two-three years especially in exports. Now the company is considering making India as a global hub for manufacturing premium bikes in India. Yamaha recorded three-fold increase in exports as the demand for premium bikes is on rise in the international market. “We will fully utilise the infrastructural facilities that we have set up here in India to push our exports further,” said Pankaj Dubey, national business head of India Yamaha Motor (IYM).

Two-wheeler maker Yamaha Motor reported a 27.30 per cent growth in its sales in March at 27,460 units, boosted by good performance in the premium bike segment. It also reported a jump of 44.38 per cent in its annual sales during the 2009-10 fiscal at 2,90,211 units as compared to 2,01,009 units during the previous fiscal.

"With an impressive product line, we have been able to rebuild our brand image and get back customer confidence. We are receiving an overwhelming response from the Indian and overseas markets for premium and deluxe segment models," Dubey stated further.

Yamaha also has big plans lined up for the Indian market. It intends to introduce Yamaha YBR and SZ bikes in India that will enable it to capture the rural market.

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