The festive season going on in the country right now is not only confined to religious devotees celebrating and worshipping God. It seems as if the automobile industry is having a festival of its own, which is celebrated by launching new models, providing customers with lucrative deals and organising get together events. Pune, known for its population of young people, hosted one of the most sought after events of recent times, the 2013 Indian Superbike Festival. A true extravaganza, this event saw the coming together of bike lovers from all over the country, who came to exhibit their passion for bikes. If statistics are to be believed then this weekend festival saw the participation of around 500 bikers and an incredible 100000 visitors. People in Pune, in general, are considered to be die-hard lovers of motorcycles, something that was evident at the congregation that took place at Amanora Town Centre. Visitors were exhilarated with the kind of models that were on display at the Indian Superbike Festival 2013.
Some of the visitors present at the event were really excited to interact with others and share their respective passions. People were seen engaging in several animated discussions about bikes and riding. However, the most notable thing about Indian Superbike Festival 2013 was the kind of range that was put on exhibition by organisers. Superb balance was struck between modern day marvels and classic bikes, thereby ensuring that visitors had a glimpse from all eras. Yesteryear superbikes and bikes launched in 2013 made an appearance at this show, which was appreciated by everyone, including participants, media and visitors. Some of the most prominent auto makers that took a part in this event were Suzuki, BMW Motorrad, Aprilia, Moto Guzzi, Hyosung and KTM. Apart from superbikes, there was a wide range of cruisers on display as well.
One of the best things about this event was the excellent organisation, which ensured that amidst all the fun and fervour, nothing fell out of place. There was proper space for all participating brands and visitors, solving all purposes. Among enclosures present at the Indian Superbike Festival 2013 were Dainese, Motul, K&N, Indimotrard, AGV and Vardenchi. Apart from exhibition of bikes, this festival also had some amazing events, which provided entertainment to everyone. Burnout experience and off-road experience, in particular, were events that enthralled visitors. A personal touch was added to proceedings by allowing motorcycle riders, who got a chance to display their machines to public, share experiences and speak about their love for bikes. There was a dedicated section at this event, which was purely for vintage bikes. This collection of motorcycles included models from India, Velocettes and World War II trims of BSA bikes.
Industry experts and tabloids praised this initiative, terming it as a sign for progressing of the Indian two-wheeler market. Analysts suggest that festivals like these help people from all over the country come together and communicate to each other their respective feelings and passions. Also, it encourages more number of bike makers to participate and subsequently, contemplate the idea of entering the market. To put things in a nutshell, Indian Superbike Festival 2013 was a grand success, both commercially and critically. Sources close to this development have claimed that the organisers are going to bank on the success of the event and come back with a bigger extravaganza next year.
