Skoda Auto India introduced a value added service for Skoda owners by the name of ‘If You Drink, We Drive’. This Chauffeur service has been introduced in Mumbai for the owners of Skoda cars who can get a drop at home facility from clubs and restaurants where they watch matches. From 27th April to 27th May, 2012, this initiative will begin.
‘If You Drink, We Drive’ program, which has been designed to create awareness regarding safe and responsible driving will enable Skoda owners to get the complete excitement of the game with friends and family members. Only those owners who drive to the venue in the Skoda vehicles will get this facility. After a strict verification process, the company will provide a Chauffeur for the customers, who will drive them home.
Commenting on this initiative, Mr. Kamal Basu, Head - Marketing, Škoda Auto India said, “Safety is one of our core philosophies; spreading awareness about safe driving has been of utmost importance to us. Škoda’s ‘If You Drink, We Drive’ program is an extension of this endeavour to promote safe and responsible driving amongst ŠKODA owners, without them having to miss out on the fun element of watching the games.”
Skoda with this service has ensured that the customers revel to the optimum level without being concerned about their safety. The company will also ensure the safety of the game lovers while they go home.
Skoda a subsidiary of Škoda Auto a. s. Czech Republic (Volkswagen Group) has been functional in India since November 2001. The company has earned reputation to be one of the fastest growing car manufacturers in Europe. In Shendra near Aurangabad, Maharashtra, a 300,000 sq. meter state-of-the-art manufacturing facility of the company is situated. At present, the company sells 5 models in India namely Škoda Fabia, Škoda Yeti, Škoda Superb, Škoda Laura, and the recently launched Škoda Rapid. There are 104 outlets of Skoda Auto in India, and since December 2001, it has sold 143,163 units of vehicles.
