Tata Motors Full Throttle launches driving tours for its utility vehicle owners

author image CarTrade Editorial Team
Saturday 28 April 2012, 10:31 AM

Tata Motors Full Throttle, a motorsport sector of Tata Motors, declared the introduction of its Driving Expedition series on 26th April 2012, which is named as Tata Motors Full Throttle Experience. This programme is focussed over the Utility Vehicles (UV) owners of Tata Motors. With the help of these courageous tours, the company will offer a stand to all its UV owners to make them familiar with the potential of their cars.

The Full Throttle team of Tata Motors covers various terrains across the country with 6 different tours to Himalayan Experience, the Konkan Experience, the Jungle Experience, the Thar Experience, the Kutch Experience and the Nilgiri Experience. Tata Motors has line-in Cougar Motorsport as its official program partner, which will in-turn plan and execute its events. During its expedition, the company will also carry all medical, logistical and service support.

The schedule of Tata Motors Full Throttle Experience is mentioned below in a tabular form:

Himalayan Experience June 2012
Konkan Experience September 2012
Nilgiri Experience October 2012
Thar Experience December 2012
Kutch Experience January 2013
Jungle Experience March 2013

The Himalayan Experience of Tata Motors is the first in the entire series of tours, which is planned to start from New Delhi on 22nd June, 2012. The expedition will last 10 days across 5 different states and will cover of distance of around 3,000 Km. The participants will travel through high mountain passes, beautiful lakes and deep gorges prior to concluding in Srinagar on 1st July, 2012. The company expects around 25 Tata Motors UV owners to take part in the event.

The Full Throttle event was introduced by Tata Motors in February 2011, in lieu of routing company’s active involvement in motorsports and similar activities. Such events also assist the company in synergising and organising activities in the fields of motorsports, which also includes testing and development. This diligent team of Tata Motors has won respectable titles in many reckoned rallies, which includes Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain Safari rally and the Hornbill International Motor rally. The UV portfolio of Tata Motors includes newly introduced, Tata Sumo Gold, a premium crossover Tata Aria, Tata Sumo Grande MK II, Tata Safari 4x4, Tata Sumo 4x4 and the lifestyle pick-up Tata Xenon XT.

Currently, Tata Motors is counted as the largest auto maker in the Indian auto industry. In the fiscal 2010, the company registered consolidated revenues Rs. 1,23,133 crores. Along with its subsidiaries and joint companies, Tata Motors has maintained its business operations in UK, South Korea, Thailand, Spain and South Africa. In the list, on such auto giant is Jaguar Land Rover, which is an iconic British company that includes two luxurious brands.

In addition, Tata Motors has also maintained a Joint Venture (JV) with Fiat in India, and thus the company is engaged in distributing Fiat cars in the Indian auto market. Currently, more than 6.5 million Tata vehicles are moving over the Indian roads. With its dominating presence in the industry, the company is known as leader in commercial vehicles segment and counted among the top three passenger vehicles manufacturers. Along with this, Tata Motors is ranked fourth globally in the largest bus and truck manufacturer. The vehicles produced by Tata Motors includes cars, buses and trucks, which are exported in several countries that includes Europe, Africa, the Middle East, South Asia, South East Asia and South America.

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