Hyundai India has been an iconic car maker, residing in our country since more than a decade. It is the country's second largest car company with Maruti Suzuki India Limited surpassing it. The South Korean manufacturer is known to prioritise customer satisfaction before its design and amends proper changes in its product with accordance to the market demand. Initially, all the cars in its portfolio somewhat resembled to a standard pattern layout employed by other companies. And so, doing what it is renowned for, Hyundai attempted some changes in the body style of its new concepts and came up with the iconic fluidic design.
The company's strategy was first input in the making of its premium sedan Verna. The car had been present in domestic market for more than 6 years and had undergone minor altercations. Until, in 2011 Hyundai refurbished its car with the latest design and called it Verna Fluidic. The body layout was immaculate, designed with precision and did not exhibit any flaw. It was a complete makeover for this sedan and the end result was astonishing. The car was lauded on global and national levels for its splendid outlook and won many accolades for the same.
Fluidic design can be simply described as a composition of dynamic artistry flowing on the layout of a car. Hyundai took inspiration from “Fluidic Sculpture” design which defines the basic aspects of such depiction comprising fluid, dynamic, driving pleasure and motion made easy. Hyundai implemented this scheme and took it an utmost level with fine creativity. Fluidic design basically constitutes of sporty design features, modish front grille, elongated headlights, snazzy rear bumpers and stylish wheels. A blend of such features is sure to turn some heads if all of it is laid out aptly. That is what Hyundai did and Verna Fluidic was an immense success for the company. It is still indomitable in its segment and experts are of a view that the car will continue this streak in coming years as well.
Exalted with the success of Fluidic design, Hyundai decided to deploy this feature in its upcoming range. Existing models of Hyundai i20 were revamped and presented with fluidic layout. Company's newly launched Hyundai Eon flaunted the same technique and the most efficient car by the auto maker at present, Grand i10, also displays fluidic composition. All the abovementioned models have witnessed admirable sales and major credit goes to company's designing. Hyundai seems so elated at this point that almost all of its launches in 2014 comprise fluidic designs, including the all new Santa Fe and Grand i10 based sedan.
Experts are of a view that fluidic philosophy was the turning point for the company and has inflated the market presence of Hyundai in India. The car maker is known for durable products and unique innovations. Hyundai's achievement is unparalleled and one such creation that will always represent the company's stature in the coming time is undoubtedly the fluidic design philosophy.
