The Indian unit of Harley Davidson is known for its sound bikes and commitment to the auto aficionados. Keith Wandell, the company's global CEO, in an earnings call with investigators post its Q3 results (July-September), said that India is one of the nations, which has been fueling organization's volume development for the quarter.
The company, as of late, began by locally assembling the Street 750 at its Haryana plant; its second office outside US. The aggressively evaluated bike (Harley's first sub-Rs. five lakh bike) is presently the business sector pioneer in the 500 cc or above segment, as indicated by the bike maker. According to the company's earnings call for the quarter that finished in September, Wandell told that three out of four Harleys sold in the third quarter were Street series.
It took three and a half years for the organization to accomplish a volume of 4,000 units since its entry in the Indian market in 2009. With the dispatch of Street 750, the company has figured out how to offer more than 2,000 units not long from now. As per the information provided by Society of Indian Automobile Manufacturer (SIAM), Harley Davidson sold 2,739 bicycles amid April-October with a growth of 156 per cent as compared to the same period a year ago.
As far as the global markets are concerned, Asia Pacific region reported the most elevated growth for the organization amid the period with 12.8 per cent. After having witnessed a fruitful spell in the Indian market, the company is currently intending up for exporting out from India. Harley is presently increasing its facility as it looks to include more nations for shipping its India-made Street 750.
Harley Davidson's Indian manufacturing unit will now assume an enormous part as it plans to export the bikes to the developed markets like Europe, Japan, China and Australia. The organization has officially begun shipments to some European Nations including Spain, Portugal and Italy while in the next phase, it will cover markets in Asia and different parts of Europe. Markets like Japan, China and Australia will be secured one year from now, the company said.
On discussing Harley Davidson looking forward to making its second bike – Street 500 – in India, Prakash stated, "It is too soon for us to make a decision. We might want to see the full year execution of Street 750." As directed by some industry experts, leisure bikes are becoming popular in the Indian market with buyers getting more choice with the entry of new players.
