Ford India, the Indian unit of the US based leading car maker Ford Motors, has launched the ‘Fiesta Experience campaign’ in the Indian market. In this program, Ford has joined together people from different walks of life. The program was of 10 days in which the participants had taken part in a 10 day drive covering a distance of 1310km. Starting from National Capital, the drive ended at Diu.
In a recent statement, Nigel E Wark, executive director, Sales and Marketing for Ford India said, “We wanted to adopt an innovative approach with the All-New global Fiesta launch in India. By putting the customer at the heart of all our activities, the new Fiesta Experience campaign dials this up further with ‘real people’ and their ‘real experiences”.
He added that the All-New global Fiesta is packed with best-in-class and first-In-class features that are far ahead of the competition in its own segment, putting the Fiesta on par with or even ahead of cars in the segment above it.
This is not the first time when the company has launched such program in India. Earlier, the company has opened a Fiesta Café in a bid to provide the first hand experience to its customers, right from the starting. Through the Fiesta Café, the customers are not only able to check-out the car on display but are also be able to know more about brand Ford and its offerings in the world auto market so far, with a series of interesting facts about the company.
