Chennai, in India is the new address for Ford's first Vehicle Personalization Center in India. The new Vehicle Customization Center that is spread across 35,000 square feet features 19 ergonomically designed modification bays that shall be operated by Ford's trained technicians. This is indeed important as it helps in delivering a high level of trust and quality amongst customers. This would specially enable new Ecosport buyers to customize their compact SUV as per their needs.
Speaking more on the occasion, John Cooper, vice president Customer Service Division at Ford Asia Pacific, says, “Customers today view vehicles as an extension of their own personalities and are keen to customize their cars to stand out from the clutter. Our customers today are socially conscious who don't compromise and want things done their way. They desire for enhanced levels of personalization to make vehicles look distinctly theirs. Adding to the overall brand ownership experience, we will provide customers peace of mind through premium quality customization options that they can trust without compromising on safety, quality or vehicle warranties.”
The best part about this initiative for customer would be, they need not wait in queuing up for the delivery of their vehicle and also enjoy the quality assurance with factory fitted customization options. The process shall also ease the process for company dealers as they may not need to stock vehicle accessories.
