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      Ford Figo Sedan concept - tough competitor in sedan segment?

      Nikhil Puthran

      Nikhil Puthran

      American car-maker Ford had recently unveiled its new concept sedan based on Ford Figo hatchback platform at the recently ended Auto Expo 2014 event in Delhi. Ehab Kaoud, chief designer, Ford North America, lead designer for the Ford Figo Concept, said, “The Figo Concept represents our vision of a refined, no-compromise approach to designing a compact car. So often in this segment you see designs based on current trends and fashions that quickly look dated. We wanted instead to create a premium, long-lasting design that is clean and elegant, and which conveys a sense of precision, efficiency and sophistication.”

      Ford Figo Sedan concept - tough competitor in sedan segment?
      Ford Figo Sedan concept - tough competitor in sedan segment?
       

      The new sedan is expected to powered by Ford’s existing 1.2-litre petrol engine, 1.5-litre petrol or the 1.0-litre EcoBoost turbo-petrol. Sources have also stated a possibility of 1.5-litre DV5 turbo-diesel engine finding its spot underneath the car's hood. The Figo sedan was unveiled by Dave Schoch, Group VP, Ford Motors and Nigel Harris, Ford president. It is also said that the car may feature a 1.0 Litre engine that may churn out about 80 bhp. Nigel Harris, Ford India President, said, “Consumers are more demanding than ever, wanting and expecting more from their cars, even if they are first time buyers. They expect and demand great fuel efficiency and low cost-of-ownership from the initial price throughout the life of the vehicle. The Ford Figo Concept offers all of this, and more, with sophistication, fresh design, world-class quality, a roomy interior, and innovative smart and safe technology.”

      The car appears to be quite spacious on the interiors. It is expected that the interiors may carry an upmarket feel to compete with the current lot of sedans in the country. The exteriors look smooth and mature. As per sources the electrical side views mirrors are flexible and has been particularly designed for bumper-to-bumper city scenario. Company has not spoken about the pricing yet as the sedan has just been showcased. More details on the pricing and exact specification may be known post an official launch.

      Ford | Figo | Ford Figo