The Indian unit of the Italian car maker Fiat, which is aggressively working on overcoming its dismal performance in the Indian auto market, has launched a unique brand Café in the National Capital at Tolstoy Marg. Through this new Café, the company is looking forward to give a feel of distinctive Italian automotive lifestyle experience to the proud Fiat customers.
Speaking on the occasion, Mr. Rajeev Kapoor, President & CEO FIAT India Automobiles Ltd, said, “With this Cafe we aim to promote our Italian heritage and the ‘real’ FIAT brand, by engaging a passionate connect amongst the audience and prospects with FIAT automobiles. The Café will provide us with an opportunity to hold an array of events, both car and lifestyle related, demonstrating the values and culture we share at FIAT, amidst the Italian ambiance while sipping on authentic Italian coffee.”
Many of you may not aware that Fiat has gigantic operations worldwide and has most popular luxury sports car brand like Ferrari, Maserati, Alfa Romeo and Abarth under its banner. The Italian auto giant, which is one the most prestigious car makers in the world market, has lesser taker in the Indian market; reason being its weak sales and service network. Despite having competitive car models like premium hatchback Punto and premium sedan Fiat Linea in its India portfolio, the company hasn’t been able to perform up to the expectations. However, it is working on reviving its sales figures in India by opening new single brand showrooms across the country.
