Triumph, the iconic British motorcycle maker, is all set to mark its debut in the Indian market. The company said on Tuesday that it has appointed Ashish Joshi, the former Europe Head of Royal Enfield, as the managing director of its India operations.
In a statement given on Tuesday, Triumph Motorcycles UK Chief Executive Officer Nick Bloor said, "India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model."
Though the company is yet to reveal the timeline of the launch of its products in the Indian market, but it is expected to mark its debut in the country within next few months.
The British motorcycle maker sells a range of its products in the UK market including 2.3L Rocket III, Speed Triple, Daytona 675 and latest Tiger 800, in the price range of Rs 4.77 lakh to Rs 9 lakh. The company hasn’t revealed that weather its products will be imported or assembled in India.
The company will be fighting for the space against the premium bike makers like Harley Davidson, BMW Motorrad and Ducati in the Indian market.