Bajaj Auto, the leading two-wheeler maker in the Indian market, is looking to enhance its market share to 25 percent in the middle segment of bikes by the end of this financial year, the company said on Thursday. The company has recently rolled-out a new version of its Discover 125CC model in the Indian market.
While speaking to the reporters after launching the new 'Discover 125cc' motorcycle in Kolkata, Mr. S. Sridhar, president, motorcycle business, Bajaj Auto, said , "Currently we have 22 percent market share in commuter deluxe segment, which is the middle segment of the motorcycle industry. Our market share in this segment grew by 8 percent in FY09 to 22 percent in FY11. We are eyeing 25 percent market share in this segment by the end of FY12."
Meanwhile, the company is planning to roll-out its boxer bike in the Indian market in a new avatar and with modified features, within next five to six months. He added that the company’s entry-level segment will grow after the company re-introduces 'Boxer'. It will be the bike of more than 100cc and will be available in the price range of Rs.38,000-40,000.
