The luxury segment in the Indian auto market currently ruled by the German car maker trio, BMW, Audi and Mercedes-Benz are endeavouring to outrival each other to attain the pinnacle position in the segment. The sales figures clocked by Audi India in the recent times enabled the automaker to grab the second spot pushing down Mercedes-Benz to third position.
As per the sales figures disclosed by SIAM (Society of Indian Automobile Manufacturers), Audi India recorded a high sales growth of 52.15 per cent in the initial three months of the current fiscal with sales stepping up to 1,908 units from 1,254 units tallied during the same period in last fiscal.
While its top contender, BMW, reported a decline in sales volume by 12.16 per cent with sales dipping from 2,377 units to 2,088 units during the concerned period. In the same period, the sales of Mercedes-Benz dipped from 1,663 units to 1,257 units marking a decline in sales percentage by a major 24.41 per cent.
However, with speedy expansion of the Audi India’s dealership network along with diversifying portfolio in the country has led the automaker to attain sales of 759 vehicles in June this year as compared to 354 vehicles sold in June last year.
While BMW’s sales scored higher as compared to Audi in June last year with sales of 890 units but in June 2012, the sales of BMW declined to 750 vehicles. Moreover, Mercedes-Benz tallied sales surging from 566 vehicles in June 2011 to 622 vehicles sold in June this year.
With this swelling sales volume, Audi India Head, Mr. Michael Perschke had affirmed earlier that the company is strategically implementing its plan to emerge as a market leader in the country by 2014.
