Ford launched its new Fiesta 1.6S model with 101PS petrol Duratec engine in June this year. The new model is priced at Rs. 7.24 lakh (ex-showroom, Chennai). Next year, India shall witness 5 door Fiesta sedans in the country by end-2009 or early 2010.
The new model has been designed and developed by the European arm of the Ford's global production team. It shall be on sale in Africa, Asia, Australia, China, Europe and the US between now and 2010. The launches shall begin this year in October from Europe.
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The all new model defines Ford's vision of 'One Ford' which embodies a single, global company designing and building cars for a single, global customer base, not divided by regional or national borders. It shall definitely a better model than the existing one in India. It shall be laden with better safety equipments with ABS, ESP and multiple airbags.
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‘The new Fiesta is a clear example that making a safe car doesn’t mean making a large car, or a heavy car. There is no need to compromise between safety and good design or driving character,’ says Bernd Liesenfelder, Body Engineering Manager for Ford Europe.
