A first in the country; women assembling scooters for Yamaha

author image CarTrade Editorial Team
Saturday 06 October 2012, 10:18 AM

India Yamaha, the domestic subsidiary of Yamaha Motor Company, has started the operations at a new assembly line, dedicated to its recently introduced scooters, which is exclusively run by women employees. The move taken by Yamaha India is first of its kind as none of the auto makers have developed scooters for women, which are assembled by women. Owing to this, the two-wheeler maker recruited close to 200 women off late at its Surajpur facility in UP, who will run the entire assembly line.

Following this initiative, the auto maker is not only developing employment for youth, but is also providing them on-job training with classroom study. Reportedly, all the workers hired by the Yamaha India will undergo a recognised programme, which has been affiliated by the state government. The programme will last for three years, wherein the individuals will be provided an industrial training with a job. Besides, they will appear in an examination, which will be conducted by the Industrial Training Institute (ITI) at the end of each year. After the competition of course, the employees will be felicitated with an ITI certification, which will be approved by the state government.

The National Business Head, India Yamaha Motor, Roy Kurian, quoted, “This is the first time in Yamaha's history, not only in India but also worldwide, that the company has started an assembly line which is run exclusively by women. Being the pioneers in this movement, Yamaha certainly hopes to see this initiative being replicated across the industry.”

Along with this, the auto maker has also framed a riding training session for women, which will start its operations throughout the country very soon. Named as Yamaha Female Riding Training program, the initiative is very much similar to company's strategy of targeting young urban ladies with its new scooter Ray. India Yamaha has also worked on its dealership network and has improved the quality of customer care service for lady customers by recruiting a large number of female employees.

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