Proving all the rumours right about Ford Classic's price cut, the company has officially announced the launch of Classic at a starting price ofRs 4.99 lakh, with top-end variant going upto Rs 7.59 lakh (ex-showroom, Delhi). What makes it an interesting deal is its price, for which one usually gets a sub-4 metre car with a small boot. Moreover, in terms of features and technicalities, the car remains unchanged, thus no compromise on anything to price it competitively.
Ford Classic continues to come with both the 1.6-litre Duratec petrol and the 1.4-litre TDCi Duratorq diesel engines. Features offered with the car are first-in-class programmable keyless entry, Bluetooth audio with speed sensing volume control, front fog lamps, rear defogger, turn indicators on ORVMs etc, making it one of the most feature-rich cars of its segment. Keeping both the passengers' and car's safety in mind, the company has offered several features including anti-lock braking system (ABS), electronic brakeforce distribution (EBD), front passenger airbags and few more.
“At Ford India, we are committed to deliver on customer expectations by continuous improvements in the value proposition of our products,” said Vinay Piparsania, executive director of Marketing, Sales and Service at Ford India. “In line with our global brand promise of ‘Go Further’, Ford India has repositioned the Ford Classic by optimizing efficiencies.”
