Tussle in Indian luxury car segment gets intense with Audi inching closer to top position

Friday 17 August 2012, 11:38 AM by

The tussle between Germany based leading luxury car makers Audi, Mercedes and BMW is getting more and more intense in the Indian market with Audi taking a clear lead in the luxury car segment.

In the first four months of this financial year, Audi India managed to register a steep rise of 45 percent as compared to the sales registered in the same period last year. During these four months, Audi managed to sell 2500 units of their cars in the country, helping the company to raise market share in the Indian luxury car segment to 33 percent as compared to 25 percent in July 2011.

However, BMW is still the largest luxury car maker in the Indian market with market share of about 36 percent. The company has registered a steep decline in their market share in last one year which was about 45 percent about a year ago.

On the other hand, Mercedes Benz has emerged as the biggest loser in the competition with market share dipping to just 21 percent from 30 percent a year ago. In the first four month of FY 2012-13, the company registered a 24 percent decline in their sales as compared to figures of same month previous year.

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