Toyota initiates Summer Campaign for quality checks

Toyota initiates Summer Campaign for quality checks New Toyota
author image CarTrade Editorial Team
Wednesday 15 May 2013, 11:55 AM

Japanese passenger vehicle maker Toyota announced a new 'Summer Campaign', which has been implemented across various dealerships in South India. This campaign will continue till May 31, which would be the last day of the current month. The objective is to raise the benchmark for quality, by proving a free 20-point health check up for a Toyota vehicle, in addition to the seasonal preparedness of the same.

Summer Campaign for quality checks started by Toyota in South India

There are a few other attractions of this Summer Campaign as well. This includes ‘Smiles Toyota Value Pack’ service parts, packages for Vehicle Detailing Service and Toyota Genuine Accessories and exchange bonuses through U-Trust. Apart from these, special discounts and assured gifts are also part of the campaign.

Toyota vehicles in India and in the world are known for their strict adherence to quality standards. This is why the Q Class Experience provided by Toyota service executives is famous. For providing customers a chance to experience the high standards followed by the company, this Summer Campaign to test the vehicle for a quality check, has been organised in South India. It ensures road worthiness and trouble-free running for long distances.

Explaining the reasons behind this initiative, Sandeep Singh, Deputy Managing Director (MD) and Chief Operating Officer (COO) for Toyota Kirloskar Motor, said, “Based on our ‘Customer First’ approach, we at Toyota believe in reinventing different ways to reach out to our customers with Toyota’s promise of Q Class Service. The campaign will help our customers to service their cars and gear up their vehicles for long journeys, ensuring safe, comfortable and trouble free drives during this summer season.”

At present, Toyota Kirloskar Motor has vehicles in almost every segment in India. The least expensive product from the company is the Etios Liva premium hatchback. In the entry level sedan segment, Toyota Etios is available, while Fortuner is a Sports Utility Vehicle (SUV) for the premium SUV segment. The Innova is the most visible face of the Japanese company, as this large Multi Purpose Vehicle (MPV) can be commonly seen on Indian roads. It is one of the highest selling MPVs in the country due to available interior space and reliability.

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