Toyota Innova has been one of the best performers in the MPV market. This car has been popular in the market due to a number of reasons. Some of the most important reasons why it has been successful in the Indian automobile industry are as follows.
The first and foremost reason for its success is the comfort factor. Innova is regarded as among the best cars when it comes to comfort factor. With comfortable seats, additional legroom and plush interiors, the car relies most of its success from this factor.
Since it was among the first MPVs to be launched, it created a lot of interest in the automobile-savvy Indians. Also, the car was developed by the company in such a manner, so as to specifically fit for the Indian roads. As a result, the car was extremely successful in the industry.
The car generates a decent power and torque as compared to its rivals in the industry. As a result, the model is suitable for operation, on most road types. Specifically used for long distance trips, this car has, thus become quite popular in the market.
The price of the car was also quite affordable. Toyota had placed the car in such a segment that it could be purchased by a wide section of people. Be it a common family man or transport agencies, the car became a favourite of the people immediately after its launch.
Also, the company took several steps to upgrade the car from time to time. Incidentally, the car is about to witness an upgrade in 2016, as well. All these reasons have contributed to the success of Innova.
