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        Tata planning Aria facelift for Indian auto market

        Roger Dsouza

        Roger Dsouza

        Tata Motors, the country's largest auto maker, seems to be busy on the development of a facelift model of its Aria crossover for the Indian auto market. Reportedly, the model has not performed well in the market since its launch and the auto maker keeps on introducing new schemes for its promotion. Sources close to the development process stated that the auto maker just managed to sell three units of Aria crossover during May 2013, at the time when the same segment models were doing good in numbers.

        Tata planning Aria facelift for Indian auto market
        Tata planning Aria facelift for Indian auto market

        It must be noted that Tata Motors reduced the prices of its entry level crossover more than once, but did not received the expected targets. Industry experts are of a view that Tata Motors is only left with the last move to introduce a facelift model of Aria, in order to gather the attention of masses. Also, sources further said that this time, the auto maker has framed a new strategy for the model, which is likely to help it in creating buzz around the 2013 Aria.

        The new model of Aria is expected to feature few cosmetic changes at its exteriors. Smoked headlights and turn indicators with clear lenses will be the key highlights of the upcoming model. Also, the tail lights of the 2013 Aria would feature clear lens indicators with a thin bordering of chrome at the rear. Considering the changes at interiors, a number of rumours are doing rounds and nothing is confirmed as of now.

        Speaking on the technical terms, the model is expected to be powered by the same 2.2 litre diesel engine; however, its performance is likely to set new bars. Industry experts are of a view that the Aria model exhibited at the Geneva Motor Show had a 6-speed automatic gearbox, which hints that the India bound model would also feature the same. It seems that the auto maker has pinned high hopes with its new model, as the current generation Aria has not performed well in the Indian auto market.

        Tata | Tata Aria | Aria

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