The launch of the next generation bike oil, Shell Advance Ultra by Shell Lubricants has been christened as the most advanced ever. The oil comes with PurePlus Technology and has been developed from natural gas. The grand launch was organised at India Bike Week, which is Asia’s biggest biking festival and held at Vagator, Goa. Shell Advance Ultra with PurePlus Technology will be available with a price tag of 827 INR in India and will be available across the Asia-Pacific region.
The legacy of manufacturing premium motor oils has been continued by Shell in manufacturing Shell Advance Ultra PurePlus Technology. It uses a revolutionary Gas-to-Liquid (GTL) method, which converts natural gas into crystal-clear base oil and no impurities in the crude.
Mansi Tripathy, Chief Marketing Officer, Shell Lubricants India, said, “Furthering Shell’s formidable track record as a trusted fuels and lubricants partner, we are delighted to launch our most advanced motorcycle oil today at the India Bike Week. We at Shell Lubricants believe that ingenuity, technology breakthroughs and innovation hold the key to unlocking the energy consumers’ need to power their lives in the years ahead. With the launch of Shell Advance Ultra, we aim to provide bikers across country a clean bike engine with better protection and an optimised, more efficient power transmission that can further contribute to their perfect riding experience.”
Shell PurePlus Technology utilises a revolutionary process, which designs pure, synthetic base oil delivering higher levels of protection and cleansing. Manufactured in the Pearl Plant in Qatar, which is a partnership between Qatar Petroleum and Shell. It begins with the extraction of the natural gas from the North Field of Qatar, which is the largest natural gas field in the world.
