Nowadays, the scope of Akshya Tritya is not just limited to jewellers, but has expanded to realty firms, cars and the companies who produce consumer durables items. Akshya Tritya is a single day festival, which is considered as a fortunate occasion for purchasing silver and gold. According to the commercials, this auspicious occasion is now favourable for purchasing everything, right from apartments to cameras.
Several auto manufacturers like Maruti Suzuki India Limited (MSIL), the largest car maker in India and Hyundai Motor India Limited, the largest exporter of India, are betting high on this occasion to register boost in their sales. The car makers are either offering great discounts of free gold coins with some of their models to lure buyers. Attractive offers presented by these companies provide savings of up to Rs. 52,000, apart from the corporate discounts.
Shashank Srivastava, Chief General Manager (marketing), Maruti Suzuki, said, “In the southern States, the festival is especially big and people want to buy metals and, therefore, consider buying cars. Though the decision to buy a car is a longer process, consumers like to time their purchases during this auspicious period.”
In addition to auto makers, the Real estate companies are also eyeing the festival to reap decent profits. For instance, Tata Housing Development Company is trying to boost the sales of its luxury housing Amantra, Mumbai by presenting a gold coin of 10 gm on the booking of an apartment in its society.
A spokesperson of Tata Housing said, “We want to something on such auspicious days since this is an occasion when people invest. We wanted to make it more special, especially for first-time buys.” Along with this, the customer durable items are also approaching towards this festival to report a decent turnover. The electronic chains, such as Next are also aiming high on Akshya Tritya to sell their cameras and TVs. Such companies have offered goodies and decent discounts along with the purchase of certain gadgets.
