Irrespective of the industry a brand operates in, it simply cannot remain in the race without having presence on the Internet. This is the reason why auto makers, big or small, are making efforts to have a presence on the web. Royal Enfield, the popular bike manufacturer, has joined the bandwagon and launched an official online store. An e-store exclusively for Royal Enfield merchandise, http://store.royalenfield.com/ will sell its full range of biking gear. Products available on the site include apparel, riding gear, miscellaneous merchandise and bike accessories. Since the store is in its launch phase, it will cater to customers living in around 126 towns and cities all over the country.
Only internet financial transactions are accepted by the Royal Enfield online store. Modes of payment acceptable on the site include debit cards, internet banking and credit cards. Not only this, the website is accessible on smartphones and tablets as well.
Experts feel this is a great move by Royal Enfield considering its fan following throughout the country. Customers who are loyal to the brand will always want to own merchandise that is exclusive and differentiates them from others. Moreover, the luxury of having a store on their laps or palms is something most people would look forward to. The gear available on the site includes leather jackets, trousers, boots, bags and knits. Not only this, there is merchandise specific to certain bikes like the Café Racer Continental GT.
