Renault had marked its presence in the Indian market with the debut of Fluence sedan and Koleos SUV sometime in the year 2011. The French car-maker launched in the Indian market with a primary focus on building a strong relationship with the customers and the brand. The Renault India page was set-up for this purpose and today holds a strong 1 Million Facebook fans mark. As per Social Bakers, Renault has earned the title of being the “Most Influential brand” during 2013 Formula 1 Airtel Indian Grand Prix event. Renault scored about 87%, whereas Airtel India and Mercedes Benz have reportedly scored about 34% and 56% respectively.
Renault has been functional in Turkey and Brazil automobile markets for over a decade now and has a good amount of Facebook fan-base. Based on fresh reports, India closely trails these markets with about 10% of Facebook fan-base. The numbers are quite impressive, given the fact that, Renault has been in the Indian market for just about three years. Moreover, to take the relationship with customers and fans to the next level, Renault had picked up a lucky winner from the last Facebook contest held, to watch the 2014 Formula 1 Petronas Malaysia Grand Prix. The trip was all-expense paid to the lucky winner, wherein he also got an opportunity to meet prominent names like Sebastian Vettel.
The international car-maker Renault has also done a good job in localizing their product as per Indian taste and needs. Furthermore, apart from providing a digital platform for communication with the fans, Renault has also imbibed local traditional flavors during celebration festivals like Diwali, Onam and Holi. The 10 Million interaction mark on the website, itself speaks about the brand's popularity in the automobile market.
On the on-line platform, the popular Duster SUV from Renault has earned the Number One searched term rating on Google search engine during its launch date. For more than two days, Renault India had put up a Twitter hashtag '#DusterIsHere' to announce the launch of Renault Duster. On the launch day of Scala, Renault had Twitter hashtag '#ScalaIsHere' across India. To mark its achievement as the Most Influential brand, French carmaker Renault had used the hashtag '#RenaultPowersChampions' to provide race updates. The campaign performed well as it coincided with Sebastian Vettel claiming the Driver's Title for the 4th time during 2013 Formula 1 India Grand Prix event.
