In a bid to expand its customer approach in online space, Piaggio has now put the Vespa scooter for sale on India’s leading e-commerce website - Snapdeal. The Vespa is the first scooter to have its own exclusive online brand store with entire range of the models on Snapdeal. All variants of scooters can be booked online at a token amount of Rs. 5, 000. The company has also announced special offers for the first 100 bookings of the scooter.
Aiming to reach out young and digitally active customers, the Italian two-wheeler manufacturer has made partnership with Snapdeal.com that has been already selling bikes and scooters of Mahindra Two-Wheelers and Hero MotoCorp. Ever since its launch in 2012, the Vespa has been favoured for its retro styling, quality and handling. Powering the automatic scooter is a 125cc, air-cooled engine with fuel injection technology. This engine churns out a maximum power of 10bhp at 7, 500rpm and 10Nm of torque at 6,000rpm.
Mated to a CVT (continuous variable transmission) gearbox, the scooter returns a fuel economy of 45kmpl. It has a fuel tank capacity of 8-litres that offers a range of 360kms. The scooter has monocoque steel high rigidity chassis and robust braking system that ensure a balanced and safe ride. The Vespa is available in five colour options – Orange, Yellow, Red, Blue and Silver.
Executive Vice President – 2W Business, Piaggio India, Sanjeev Goyle said, “From the launch of Vespa LX to the launch of sporty Vespa S, our endeavour as a brand has been to offer ultra-modern and sleek designs that appeal to the youth segment. Today’s generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience.”
