The leading luxury car maker Mercedes Benz on Wednesday launched its luxury sedan SLK 350 in the Indian auto market. The car is priced at Rs 61.9 lakh (New Delhi ex showroom).
While speaking to the reporters in the National Capital regarding the launch of this new car in the country, Mercedes Benz India Director (Sales and Marketing) Debashis Mitra said, "Last year, we were selling 3-4 cars a month. We hope with the new SLK we will be improving that number".
The all new Mercedes Benz SLK will be brought to India through CBU (completely Built unit) route. Initially, the car will be offered in petrol version only. The sales figure of the previous SLK 200 was stood at 3 to 4 units a month in year 2010.
While elaborating the effect of the increased fuel prices and high interest rates on car loans, Mr. Mitra said, “the luxury car industry will be impacted, we cannot say it won't be impacted. But the growth rates are extremely impressive now. It will come down to impressive. But I don't think it won't go to low or something like that because its now growing at 50-55 per cent,” he added.
Mercedes Benz is currently the second largest luxury car maker in the Indian market, following its domestic market’s arch rival BMW at the top spot. The company registered highest ever yearly sales in year 2010 at 5,819 units.
