Mercedez-Benz, the German based automobile manufacturer has been ranked as one of the best car makers among other leading car companies. The ace car maker bagged the 12th position in the InterBrand best Global Brands ranking that was released recently. Mercedes-Benz has always maintained a reputation of being an innovative luxury car maker, which was lately appreciated for its development in environment friendly technology.
Mercedes-Benz brand was placed at the same position in the previous year too, owing to its commendable innovations in the area of environment protection technology, which is known as BlueEFFICIENCY. Moreover, research shows that the luxury car maker has witnessed an increase of 9% brand equity when compared with the previous year. Mercedes-Benz is currently worth over a whopping $27 billion.
The company has always thrived to maintain its innovation standards by developing world class luxury cars. Furthermore, the company's plans also include developing models that bring about a unique combination of qualities including perfection, fascination and responsibility. Mercedes-Benz’s satisfactory ranking at the Global Brands ranking 2011 can be attributed not only to its innovative approach, but also the impressive sales figures during the month of September this year.
There are other popular brand names in the ranking that are positioned close to Mercedes Benz. Another German based automobile maker, BMW was ranked at the 15th place in the Global Brands ranking 2011. Japan based company, Toyota was able to secure the 11th position, letting it move ahead of Mercedes-Benz. Other eminent names on the list include Honda, placed at the 19th spot, Audi grabbing the 59th position and Ferrari ranked at the 99th place.
The Best Global Brands ranking is conducted every year to evaluate the value of various international brands, with Interbrand, Zintzmeyer and Lux being responsible for coming with an outcome. They select 100 most valuable brands from across the world, and various companies are invited to look into the research and provide inputs, about different brands, regarding the consumer responses towards the brands.
