German luxury car maker Mercedes-Benz is continuing its product launching spree in the Indian auto market. After introducing the diesel version of B-Class, called the B180 CDI, the German auto giant is ready to launch the performance based E63 AMG. On the 25th of July, the much awaited Mercedes-Benz E63 AMG will hit the ground at the Buddh International Circuit, the Formula One racing track situated in Greater Noida. Previously, a few units of the Mercedes-Benz E63 AMG were spotted at the Mercedes-Benz India Corporate Star Experience, which was also held at the racing circuit. The E63 AMG, a performance version of the E-Class, has already created a lot of buzz among sports car enthusiasts.
A lot of hype has been surrounding the Mercedes-Benz E63 AMG, which, in the global market, is available in S and base version. The former variant is capable of producing an output of 585 bhp, while the latter can churn out 557 bhp. Initially, the vehicle will be brought to India as a Completely Built Unit (CBU), which might be one of the reasons for its high price. Although the E63 AMG is an amazing car that has enjoyed a lot of success globally, how it fares in India remains to be seen.
The Mercedes-Benz E63 AMG will be fitted with a 5.5-litre twin turbo V8 petrol engine. Its engine will be mated to a 7-speed automatic gearbox that will transmit power to all wheels. The vehicle will churn out a maximum output and torque output of 557 bhp and 720 Nm, respectively. Mercedes-Benz has given this car a sporty and stylish appearance, which truly symbolises the AMG design. It has new bumpers, twin exhausts, a rear spoiler lip, wind splitters and AMG badges. Some of the prominent features of its interiors include Nappa leather steering wheel, Alcantara inserts and silver seatbelts.
Industry experts believe that the performance of this car will be quite solid under all driving conditions due to the tremendous power its engine generates. Features like biturbocharging, four-valve technology with camshaft adjustment, generator management, air-water charge air cooling and direct petrol injection are sure to boost the performance of the E63 AMG. It must be noted that post launch, the 2013 Mercedes-Benz E63 AMG will be directly competing with cars from fellow German auto makers, Audi A8L and BMW 7 Series.
Mercedes-Benz has been quite open about its aggressive strategy with respect to the Indian car market. In a recent press conference, officials announced that 2013 is the 'Year of Offensive' for the firm's activities in India. The German auto maker is introducing a variety of new cars in the country's market with an aim of attracting more consumers from different segments. Industry experts feel that this move by Mercedes-Benz was on the cards as it had to do something to counter the momentum gained by rivals Audi and BMW.
