Maruti Suzuki successfully concludes two-day 'Beat The Heat' campaign

author image CarTrade Editorial Team
Monday 27 May 2013, 11:37 AM

Maruti Suzuki India Limited, the country's largest passenger car maker, officially organised a campaign at it service workshops all over India on May 25 and May 26. With its new campaign, the auto maker offered a range of services, including a free check of air conditioners to its potential buyers. Named as 'Beat The Heat', the auto maker also offered free top wash, exchange and TrueValue evaluation of the cars.

On this new campaign, the Chief Operating Officer (Marketing and Sales) of the company, Mayank Pareek was quoted as saying, “At this time, with summer at its peak, customers obviously want air-conditioning in their cars to deliver top performance. We want to address this for as many customers as we can, as soon as possible. We are therefore using the entire national service network of Maruti Suzuki to service customers over a single weekend.”

Before the commencement of this event, the auto maker was expecting to record the footprints of around 85,000 customers from all over the country between the two-day tenure of this event. Being a part of campaign, the trained team of auto maker's professionals checked the air conditioners of Maruti cars and also suggested the remedial measures to the customers. The company said in a statement that it is mulling to achieve the highest comfort level and optimum performance for its valued customers. It must be noted that Maruti Suzuki India Limited has the largest service network of more than 3,000 service work stations in around 1,400 cities of the country.

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