Hyundai Motor India, the country's second largest passenger car maker, introduced a countrywide campaign “Always Around” seventh time in a row on May 26, 2013. With its innovative campaign, the auto maker is looking ahead to cover around 7000 locations in the country before the end of 2013. Along with this, Hyundai Motor had also set a goal of reaching out to around 150,000 potential Hyundai customers in a zeal to keep their cars in optimum condition.
With its new campaign, the auto maker offered free check ups for Hyundai cars at various convenient locations for the customers. It must be noted that during last year, this camp was set up at around 7000 locations, and this time the bar has been raised to target a larger section of society with around 1.5 lakh customers. On the launch day of this campaign, the auto maker was expecting to record the presence of close to 8,000 cars at over 558 locations countrywide.
Expressing his views on this campaign, the Senior Vice President of Sales and Marketing, Hyundai India, Rakesh Srivastava was quoted as saying, “The ‘Hyundai Always Around’ campaign is an initiative to build a strong bond with our valuable customers. The campaign has been getting favourable response and the customers have also been appreciative of the campaign. This year also we are expecting to target our large customer base and we aim to provide them with the maximum benefit and services. I am sure with this initiative will help us further enhance our relations with our customers.”
Interestingly, this innovative campaign by Hyundai was conducted at different locations where the customers frequently goes on everyday basis like few petrol pumps and shopping malls. This campaign was absolutely free of cost and also saved the time of customers as when the individuals were busy in doing shopping, the company experts were busy in servicing and cleaning their cars. Individuals were also provided with free advice from the trained professionals of Hyundai India, which helped them in maintaining their car.
As a part of the campaign, the Hyundai India offered comprehensive 18 point check up, along with complete examination of the car with oil top ups. A number of additional services were also offered in the campaign like polishing of tyre and car, amid others. During the campaign, the customers were also provided with a chance to take a test drive of latest models of Hyundai India, which were put on display at the workshop.