The country’s leading multi-brand pre-owned car selling firm, Mahindra First Choice Wheels Ltd, is aiming to sell as much as 1 lakh units of its used cars in the Indian market by year 2014. In the financial year 2010-11, the company managed to sell 28,000 units of its cars in the country.
Speaking to the reporters in Kolkata, company’s vice president (operations) Ashesh Dhar said, "We are aiming to sell one lakh used cars by 2014. We are targeting to sell 50,000 cars in this financial year."
He added that about 25 lakh used cars were sold across the country, last year, registering a growth of 20 percent over the previous year. The used car market is expected to grow at 15 percent in the current year.
Mahindra First Choice, which has become one the largest pre-owned car selling company in India, has a 10 percent market share in the country’s organized used car sector. The company is focusing on top 20 cities in the Indian market along with enhancing its foot prints in the rural market.
At present, the Mahindra first Choice has 136 dealers in the Indian market and plans to take this number to 300 in next three years.
