Vodafone India has come up with a new initiative in the country by boosting the morale of motor-racing aficionados by offering its debutant street racing programme. The followers of Motor racing and respected Vodafone's customers will be provided with an opportunity to watch Lewis Hamilton at Marine Drive gliding in his Vodafone McLaren Mercedes MP4-27 on September 16, 2012.
On the upcoming event, Lewis Hamilton said excitingly, “I am simply overwhelmed by the incredible excitement shown by the people of India. I had a wonderful experience in Bangalore last year and this year I am hoping that the excitement will be faster, smarter and better in Mumbai.”
It is believed that Hamilton will entice the audience through his flamboyant model at the brilliant curves of Marine Drive, which will be specially designed to appear like a Formula 1 track, accompanied by a pit garage and grand stand. The company has also announced that some of the lucky customers will be also provided with an chance to ride along with Hamilton and an opportunity to get well known with the technology used in the pit garage.
Since 2007, Vodafone is reckoned as the 'Official Total Communications Partner' and ‘Title sponsor’ of the Vodafone McLaren Mercedes team. The Chief Executive Officer and Managing Director of Vodafone India, Marten Pieters, quoted, “Vodafone shares an exclusive relationship with McLaren Mercedes which gives us access to the team, the drivers and other assets which enables us to provide our customers unique content and enjoy great experiential events and promotions. I am very excited that we can bring world known megastars like Lewis Hamilton to India. The street race experience in Mumbai is an exclusive event that happens so far only in Monaco and Singapore. We are very happy to bring our customers to get closer to this action.”
On the other hand, the company has also announced the second edition of Vodafone Drive. With this move, Vodafone will provide a chance to the lucky SME appear in the second season on the centre stage with the moniker of Vodafone McLaren Mercedes cars in formula one motor racing event, planned for Delhi. Reportedly, the lucky winner will be announced before the commencement of Indian Grand Prix, which is scheduled to kick off from October 26 to 28, 2012.
