Delhi Duty Free Services Private Limited (DDFS), the largest duty free retail operator of India, has launched yet another attractive campaign to pull the masses. The new promotion marks the celebration of legendary Jack Daniel's birthday, who is founder of the Jack Daniel's Tennessee Whiskey (JD). The campaign has been launched by DDFS, located at the Terminal 3 of Indira Gandhi International Airport, New Delhi, in partnership with Brown Forman.
Under the special campaign, the tourists travelling between August 1 and September 30, 2012 stand a chance to win a stunning Harley-Davidson bike on purchase of two bottles of JD. The retail operator has placed two of these bikes at the arrival and departure gates of the airport. This new campaign by DDFS marks the entry of two iconic brands together, Jack Daniels and Harley-Davidson, which is sure to gain popularity considering the fact that there is no dearth of fans of these two in the country.
The promotional campaign can be availed on purchase of three brands under the Jack Daniels range, including Jack Daniels, Gentleman Jack and Jack Daniels' Silver Select. The travellers purchasing two bottles of these brands will receive a lucky draw coupon, which may further lead them to the key of the iconic bike if luck prevails. All they need to do is to fill out the form and drop it in the drop-box located at the duty free shops. The winner of the new bike will be chosen from a lucky draw at the end of the campaign.
Beside the chance to win a Harley-Davidson bike, the travellers will be entitled to an assured gift on purchase of their preferred Jack Daniels brand. Those purchasing a single bottle of JD will receive a pack of special JD branded playing cards and on purchasing two bottles they will get a free pen drive along with the lucky draw coupon.
Chief Executive Officer (CEO), DDFS, Steve O Connor, said, “Last year we received tremendous response to the Harley Davidson promotion and a lucky winner got to own the stunning Harley Davidson bike. In response to last year’s fantastic support and all the requests received, DDFS along with Brown Forman decided to re-launch the Jack Daniel’s – Harley Davidson promotion. We are delighted to partner with Brown Forman for this promotion and as always look forward to providing such unique & exciting promotions to our loyal travellers.”
