India Yamaha Motor Pvt. Ltd. to get a new CEO

Wednesday 06 October 2010, 00:00 AM by Payal Pathak

After spending three and a half years at India Yamaha Motor Pvt. Ltd. (IYM), it’s CEO & MD, Mr. Yukimine Tsuji is moving back to YMC to take on a new set of challenges. He will be replaced by Mr. H. Suzuki effective November 1 st, 2010.

Speaking on the change, Mr. Yukimine Tsuji said, “I am very much satisfied with the efforts we have made to strengthen the company’s constitution, Brand Image and get back the trust of our customers. The task of rebuilding is complete & the company is ready to move into the growth phase under the leadership of Mr. Suzuki. I am confident that our business partners including dealers & parts suppliers will continue to make sustained efforts in the new paradigm.”

Mr. Tsuji joined IYM as Chief Manufacturing Officer in May 2007 and stayed in that role until December 2008 when he took over as its CEO & MD. Mr. Tsuji has been the driving force behind various initiatives of IYM including commissioning of new Surajpur Assembly plant & Faridabad Engine Parts manufacturing plant, Product Quality enhancement measures, Enrichment of the model line up with the launch of FZ-S, Fazer, YBR 110, YBR 125 & SZ bikes and Strengthening of dealer network.

The recent launch of the SZ Powerful-commuter bike is the direct result of the hard work put in by him and his management team. Because of his efforts, IYM is strongly poised to fully realize it’s potential.

About India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co. Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".

IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), SZ & SZ-X (153cc), YZF-R15 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).

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