The South Korea based leading car manufacturer Hyundai Motors has launched a unique brand promotional campaign in the global market – “Live Brilliant”. The new campaign is a part of company’s future strategy of becoming the most favorable car maker among the car enthusiasts worldwide.
This is the first time when Hyundai has come-up with a worldwide campaign, as all of its previous campaigns were focused and roll-out on a regional platform. In the year 2011, Hyundai had launched a new campaign – “New Thinking. New Possibilities” – across all major markets of the firm.
While elaborating the strategy behind the company’s new campaign, the spokes person of Hyundai said, “We at Hyundai aim to be recognized as a brand that creates new values for the drivers, not just a vehicle manufacturer.” He added that the company will come-up with four 30 or 60-second television commercials. The campaign will be Hyundai’s first launched globally, the statement adds.
Starting with this month, the company will launch a series of print advertisements and TV commercials in the major markets of Hyundai including the regions like Africa, Asia, Europe and North America.
