India’s second largest passenger car maker, Hyundai Motor India Limited (HMIL) has announced the 14th edition of its countrywide ‘Free Car Care Clinic’ campaign. It is a customer connect programme, which is mainly aimed at expanding the significance of its outstanding services among the Indian buyers. Reportedly, the camp will be organised between March 15 and 24, 2013 across the company’s more than 900 service stations in India. This ‘Free Car Care Clinic’ is reported to provide a comprehensive 80 point check-up and a complete examination of the engine, electrical system, transmission, air conditioner and exteriors, among others. Moreover, the prospective customers of Hyundai can avail the attractive freebies on purchase of selected accessories, spare parts, labour charges and other value added services.
Declaring the launch of this campaign, the senior General Manager and Group Head (Marketing) of HMIL, Nalin Kapoor was quoted as saying, “We at Hyundai understand the evolving needs and preferences of our customers. We have been receiving an overwhelming response to our ‘Free Car Care Clinic’ and this year also we hope to see increased participation from our customers across the country. Our objective is to provide the best of products and services to customers and enable them to enjoy value-added experience.”
Besides, the South Korean auto maker will offer an enticing discount of up to 20 per cent on the extended warranty, apart from the additional concession on labour charges. Reportedly, reward for women car owners and attractive offers on exchange of old models are also on the cards of the auto maker. Interestingly, customers who spent over four years with Hyundai will be offered other additional offers. M/s Shell India, which happens to be the countrywide sponsor of this programme, will also provide enthralling offers during the camp.
In order to reward and honour those customers who will attend the camp, striking gifts such as free extended warranty on daily basis and other prizes will be also offered during the 10 day tenure of this camp. With its new initiative, the auto maker is looking forward to enhance its service experience with buyers all across the country. It must be noted that HMIL has also offered a provision for online service booking via its new redesigned corporate website.
As a part of customer oriented move at Free Car Care Clinic, Hyundai India has organised a training programme, ‘Do It Yourself’ across all its authorised service centres. Industry experts believe that it is a unique initiative, which will facilitate customers to maintain their models in a decent manner. This special training will include daily routine inspection of Hyundai cars, wherein the company’s experts will provide training on efficiently managing the emergency situations.