Hyundai i10 sales figures have touched 12,000 units per month making it the flagship model of the company. Hyundai launched its small car model Santro in September 1998 which has been the flagship model for the company ever since it was launched. Now i10 sales have taken over Santro sales clearly depicting that customer preferences are moving towards bigger cars even in the compact car segment.
“We follow a multi-model strategy and look at consolidated sales of Santro and i10. Sales of the Santro and i10 together contribute a sizable chunk of the compact car segment and it adds to a larger customer base,” said Hyundai’s spokesperson about i10’s improved performance. Hyundai expects i10 sales figures to reach 1,40,000 units this year while expected sales of Santro are 87,000 units.
I10 has witnessed higher sales in spite of being priced higher than Santro due to its contemporary styling and superior technology. Hyundai has been pushing i10 in the urban markets while Santro is being marketed in semi-urban and rural markets. Hyundai is also planning to introduce an electric variant of i10 at the upcoming Delhi Auto Expo. The new i10 Electric represents Hyundai’s growing expertise to conceive, design and develop vehicles in line with its vision of focusing on environmentally friendly vehicles.
