In a recent development, it is learnt that the Japanese car maker, Honda is planning to unveil its fourth generation City model in the Indian auto market. Showcasing of the new-generation model is slated for November, 2013. As reported, the upcoming model shall be bigger in length and width than the current generation model, which will make it more spacious and comfortable. It will bear a fresh new design and shall be equipped with premium features in order to topple Hyundai Verna from its perch.
Also to mention, the new City model will be available in diesel engine option as it was highly needed for the car maker. The company has been riding on the success of its entry level compact sedan, Amaze with over 35000 units being sold till now. With the diesel model of City, Honda is targeting the mid-size segment where it has lost most of the market share to its rivals. Reports have surfaced that the launch of new generation City is a part of Honda's new strategy to gain a considerable market share. It must be noted that Honda is still faring well in the Indian car market as it registered a 69 per cent growth with 59617 units during April to September time period. The upcoming model of Honda is expected to be offered in six to eight variants that would comprise petrol and diesel engine options, along with manual and automatic transmission choices.
Earlier, its was told the new mid-size sedan of Honda would be based on the platform of Jazz and shall have more running creases to make it appealing for price sensitive Indian buyers. On exteriors, the clear wrap around headlights will be provided with projector lamps to give an attractive appearance to the car, along with revamped integrated LED tail lights at rear. According to sources, the City model shall be price significantly higher as compared to the incumbent model in order to bridge the differential between mid-size and executive sedan category. The company would be hoping for a turnaround in the mid-size sedan segment as it has earlier discontinued its Civic model. However, the auto maker has not revealed any information regarding the next-generation City, but it is expected to arrive in global markets before the end of next year.
According to industry experts, once Honda introduces the new model of City, it would take the respective segment by storm as the brand value of the company is immense in the Indian car market. Also, the design philosophy followed by Honda while bringing out new-generation models is quite good. With its petrol model, the City model had ruled the mid-size segment ever since its inception but due to the unavailability of diesel engine, it has bore the brunt. Now with new model of City with diesel engine, the car can become a force to reckon with, as Honda has previously showcased its mettle in the past of overturning things with the recent example being of Amaze.
