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        Hero Motors announces US$ 250 MN MoU with BRP-Powertrain

        Satish Kalepu

        Satish Kalepu

        • MoU to strengthen Hero Motors as a global manufacturing base for BRP-Powertrain transmissions
        • Hero Motors also announces ‘Hero Innovation Center’, a new business vertical to cater to the BRP-Powertrain manufacturing base

        Mumbai, April 28, 2009 - Hero Motors Limited, part of the US$ 4.5 billion Hero Group today signed a five year Memorandum of Understanding (MoU) worth US$250 MN with BRP-Powertrain for manufacturing transmissions. This MoU will strengthen the strategic alliance between BRP-Powertrain and Hero Motors Limited while establishing the latter as the hub for manufacturing transmissions.

        Hero Motors also announced its new design outsourcing vertical “Hero Innovation Centre” imbibing “Design to Cost” concept and supporting the BRP-Powertrain manufacturing base.

        Commenting on the MoU, Pankaj Munjal, MD, Hero Motors said “This MoU is a significant step in expanding the existing long term strategic alliance with BRP-Powertrain. This gives us an opportunity to showcase our expertise in engineering design and deliverance of end- to-end solutions to customers.” Mr. Munjal added, “The Hero Innovation Center with strong R&D team and excellent product design ability will map out knowledge and techniques to provide customers with flawless service, higher efficiencies and lower cost production.”

        “We envisage innovative breakthroughs and operational efficiencies as direct benefits of our collaboration with Hero Motors. We have derived exceptional value in the past and we are now happy to extend our strategic partnership. This alliance will further strengthen our global position and scale up our transmission equipments range for our products” said Michael Mayringer Ing, Director Purchase, BRP-Powertrain.

        The Recreational Transmission division of Hero Motors was commissioned as a Strategic Business Unit in 2005. Since its inception, it has grown to become one of the foremost entities in the manufacturing and supply chain management of transmission assemblies for Fun and Sports vehicles to the European markets. Currently, Hero Motors has orders from companies like BMW, Harley Davidson, Getrag catapulting the company globally.

        About BRP-Powertrain:

        BRP-Powertrain (formerly BRP-Rotax), an affiliate of Bombardier Recreational Products Inc. (BRP), is a leader in the development and production of innovative 4- and 2-stroke high performance Rotax® engines for BRP products (Ski-Doo® and Lynx™ snowmobiles, Sea-Doo® watercraft and sport boats, Can-Am™ quads and roadsters) as well as for motorcycles, karts, ultra light and light aircraft. Over the past 50 years, the company has developed more than 350 engine models for recreational products and has produced more than six million engines.

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